The Operators Behind the Force

Operators, not consultants.

IronCore exists to reinvent the roofing industry — to end the feast-or-famine cycle of building, scaling, and retaining a door-to-door sales team, and to make sure you're never caught flat-footed when a storm rolls through your market.

Trevor Fitch, Founder of IronCore Roofing Partners

Founder

Trevor Fitch

Most people spend an entire career becoming great at one thing. Trevor has a habit of walking into an industry with no experience, no connections, and no safety net — and becoming one of the top performers in the room within months. Then he got into roofing, and rewrote what "fast" looks like.

With zero door-to-door experience, Trevor built one of the largest roofing canvassing operations in the country — $30 million in a single year, the fastest 0-to-$30M ramp the industry has on record, with that same team producing more than $60 million over the first 20 months.

Then he proved he could close, not just recruit. Moving into insurance storm restoration inside a national door-to-door organization, he became the top-producing representative and led the highest-producing team in the organization — outselling a room full of elite closers while building a team that did the same.

"That's the engine behind IronCore: one of the country's premier storm-canvassing operations paired with an elite, storm-ready closing force — available on demand."

  • 0 → $30M in year one
  • $60M+ in 20 months
  • D2DCon 9 speaker
Kai Abelardo, Co-Founder and COO of IronCore Roofing Partners

Co-Founder & COO

Kai Abelardo

Every company that scales is two things working at once: a builder with vision, and a systems mind who makes that vision hold under weight. IronCore has had both from the beginning.

Kai came up the same way Trevor did — in roofing and general contracting, learning the business from the field and the P&L rather than from a boardroom. Across roughly fifteen years he has helped lead multi-state operations responsible for more than $450 million in combined roofing and general contracting revenue — owning and operating his own roofing and general contracting company, serving as a COO, directing sales organizations at two major operations, and building revenue-generating teams from nothing.

As Co-Founder and COO, Kai builds the machine behind the mission. Trevor builds the force; Kai builds what lets it deploy — agreements, CRM and pipeline infrastructure, recruiting and onboarding systems, and the automation that keeps the business running. When IronCore puts a trained crew into a market in 24–48 hours, it's because the structure behind that crew was built to carry the weight before the storm ever hit.

"Your success is my success. You bring the vision — I bring the structure to steward it well."

  • $450M+ combined revenue
  • Owner · COO · sales director ×2
  • 15 years in roofing & GC
Josh Ledbetter, VP of Talent Acquisition at IronCore Roofing Partners

VP of Talent Acquisition

Josh Ledbetter

Josh has been recruiting top talent in the direct-to-home industry since 2012. Over the course of his career, he has personally recruited more than 2,000 door-to-door sales representatives across alarms, pest control, solar, roofing — and even structural engineering — including for some of the largest names in door-to-door sales.

Josh partners closely with company leaders to understand their origin story and long-term vision. He then aligns that vision with the right candidates — creating a seamless fit that drives growth for both the organization and the people who join it. It's the reason IronCore's bench is stocked with reps who stick, produce, and fit the culture they're deployed into.

  • 2,000+ D2D reps recruited
  • Recruiting since 2012
  • Alarms · pest · solar · roofing

And it's not just the leadership — IronCore's producers prove it at the doors. Two IronCore reps signed 60 contingencies in 10 days on a recent Wisconsin deployment. See the wins wall →

How We Build

Stewardship. Service. Legacy.

A faith-driven, long-game way of building — and in an industry as unpredictable as this one, exactly what a growing company needs.

Stewardship

Build with excellence, operate with integrity, and create something whose legacy outlasts any one person.

Service

We measure our success by the success of the people around us — a teammate's win, an owner breaking through a ceiling, a crew hitting its number.

Legacy

Every engagement leaves documented systems, trained people, and a department built to outlast us.

Work With Us

Let's talk before the next storm does.

Tell us about your roofing company and your market — we'll map out how a deployed force, a recruiting engine, or a full department build would work for you.

Book a Strategy Call